When we put together our2025 SMS Benchmarks Report, we combed through data from over 18K Shopify merchants across various ecommerce industries. And the brands that had the highest rates in acquisition and retention and revenue landed among the 90th Percentile—the most elite club for ecom marketers to join.
We spoke with Catalina Leyva and Monica Boretsky from MaryRuth’s, proud 90% club members who shared their key strategies on how you can improve your SMS strategy in the following areas:
Faster list growth using the most innovative tools available
Centering campaigns and automations around a true brand voice
How treating SMS as a unique channel means more revenue
